The election of famous development zone in 2008 started in earlier days, from which the first batch of "famous devlopment zone of Shanghai", "the excellent Brand construction zone of Shanghai", and "the enterprises with their own brand of Shanghai" will be appeared from all kinds of development zones in Shanghai.
　　
Shanghai development zone's building and develeping has been experieting 22 years from 1986 when Minhang economic-technical development zone and Hongqiao economic-technical development zone was regarded as the first array of state-class economic-technical development zones, the whole sum as 14. According to statistics, all of the development zones in Shanghai accomplishecd RMB yuan 1185.3 billion of gross output value in 2007, which take up 51% of the whole city's industry output, and the production level reached RMB yuan 5.8 billion /square kilometer. The development of the zone having got the gigantic accomplishment.
　　
In recently years, with pushing the development of industry, the zone reinforce the brand-construction and put the brand-strategy into practice actively. Nowadays, in a part of state-class development zones and City-class industry zone, e.g., Zhangjiang Hi-tech-zone, Jinqiao export processing zone, Caohejing development zone, Shanghai chemical industry zone, the effect of estate assembles and the brand effect already bulging.

Many famous brand zone put brand output strategy into practice actively, and push the area development combinedly. For example, Shanghai chemical industry zone co-operated with Jinshan chemical industry logistics zone to export their management brand, which not only extenting the chemical industry chain, but also pushing the development of relevant modern service industry. Another example is the Waigaoqiao Bonded Zone, which co-operrated with Qidong to build a Shanghai Waigaoqiao Qidong Industry Zone in Jiangsu province, and pushed the Changjiang river triangle area development combinedly.
　　
This Election Activity of "the famous brand zone of Shanghai" aims to improve the brand-building-level of the development in Shanghai. With the standard of "the famous brand zone of Shanghai", we should guid the development zones to reinforce construction of theirselves' brand from 6 Aspects: Synthesize beneficial result and operation quality, resource make use of and saving energy and reducing consumption, Environment improvement and organism's habits protection, Function forming a complete set and service quality, Brand strategy and new idea in science and technology, Advanced culture and ethics and cultural advancement. At the same time, the elected "the famous brand zone of Shanghai", "the excellent Brand construction zone of Shanghai", and "the enterprises with their own brand of Shanghai" would set a good example effect, push the way of ghange economic growth, expand the influence of the development zones, and realize the quickly and well development of Shanghai development zones.